![]() As a fashion design and production company, Alliance Apparel is the force behind 13 buzzy brands – including Arrobio’s own celebrity-favored line. In fact, the company, which was founded in 2014 by designers – and brand builders – Mitch Moseley and Raissa Gerona, is in expansion mode. Nestled in the heart of the Los Angeles Fashion District, Alliance Apparel is far from a small operation. Arrobio “has people for that.” Those people largely fall under the umbrella of Alliance Apparel – a company whose model sheds light on a budding new way of building mini fashion conglomerates. The lengthy spread highlighted founder Pia Lara Arrobio’s ability to build a thriving young label without sewing or making patterns for garments, noting that Ms. “Can we add a lot of value there that might turn around the company, that will accelerate the growth in a substantial way? So for us it’s typically been emerging designers and things of that nature that we’ve looked at.”īoth agreed balance and moderation in growth strategies is important and that’s what has allowed Revolve to scale at the rate it has.Over the summer, the New York Times shed light on the budding Los Angeles-based fashion brand, LPA. “I think it’s unlikely we’d be interested in something that one might call the old guard of physical retail, but I think with any acquisition, it’s all about understanding how it fits into what we do,” Karanikolas said. If there are more deals, the focus would likely not stray from the company’s strength in emerging brands. Revolve closed on its purchase of Alliance Apparel last year, bringing into its fold three brands. International is also another longer-term goal.Īnd then there’s always strategic acquisitions. RELATED STORY: Joyce Azria on Breaking Old-School Retail Rules With Avec Les Filles >Ī major push into physical retail could be in the future but is not an area of focus in the near term, Karanikolas said. “But we also know that going on your phone every morning and seeing new arrivals is even better.” ![]() “There’s definitely some commerce that takes place there, but the real goal is that engagement on the web site in the long term, and we know that coming to the Social Club and shopping is great,” Mente said. ![]() The space on Melrose Avenue in Los Angeles is invite only and not built for sales per square foot, Mente said. Some might say there’s nothing more instant than buying from a physical door and brick and mortar is something Revolve reentered this year, but with a twist on the concept with its Revolve Social Club. “They don’t even want new product every month of the year. “Today’s consumer doesn’t want new product four times a year like in the traditional schedule,” said cofounder and co-ceo Michael Mente. That’s one part, but the other part - and just as important - is the ability to feed that Millennial customer Revolve so successfully speaks to, with a constant stream of product to peruse that’s of the season and ready to buy immediately. Revolve Throws Sydney Sweeney a Totally Tubular '80s Prom-themed Birthday Bash And that’s what we bring to the consumer in the fashion space.” All of them interesting and desirable and special. You go there today, there’s hundreds of brands to choose from, half of whom you’ve never heard of. “Fifteen years ago you go to the grocery store you had your choice of Miller, Bud and maybe a handful of other beers. “I think everyone understands the shifts that have happened in the beer industry, for example,” he said. See Our Full Coverage of the WWD Digital Forum > That’s a trend that speaks across industries, pointed out cofounder and co-ceo Mike Karanikolas. The 13-year-old multibrand online shop, with sales expected to surpass $600 million this year and likely to hit $1 billion by 2018, has placed a premium on emerging brands to maintain its trajectory and satisfy consumers’ search for the special and undiscovered. If there was a specialty retailing for dummies, there would be a chapter connecting the craft beer phenomenon with e-tailer Revolve Clothing’s rise.
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